电商视觉营销设计-挂钟(淘宝店铺装修)(论文14000字)
摘 要
随着电子商务的发展，视觉营销这一惯用手段逐渐融入了网络世界中，变得抽象化，多元化，愈加被人们重视。众所周知，人们通过视觉来感受与接收外部信息近百分之八十。从而传到人们的心智。总而言之，电子商务的视觉营销是不可缺少的重要手段之一。
视觉营销主要指从终端卖场通过商品的陈列和形象化展示，向消费者传达商品所属信息和品牌，从而对消费者的视觉产生强烈冲击，实现网店与消费者的沟通，从最初的商品展示发展到企业识别管理领域，经历了一个漫长的过程，通过对视觉营销的深入探析，揭示一个完整的视觉营销理论框架。
本文旨在从淘宝店铺装修的例子，运用Dreamwever、photoshop等软件设计和来具体阐述挂钟视觉营销的过程、作用及影响。对于传统实体店的营销方式而言，由于其环境和载体的不同，在其营销方式上也存在着一定的差异。电子商务形式的网上商店具有高效、快捷，信息畅通的特点,还可以很大程度上降低销售成本。对于广大电商平台商家来说，顾客所接触到的不是商品实物，而是图片和仅有的文字介绍。因此网络店铺营销最需要重视的便是要做好视觉营销这部分，必须充分利用人类的视觉冲击、色彩等效果等达到最好的视觉营销的效果。本课题分析了淘宝店铺装修及其视觉展示方面和营销策略，有效的将线上商品展示及营销、支付方式等功能进行融合。
关键词：电商，视觉营销，淘宝装修，Dreamwever，photoshop
Abstract
With the development of e-commerce, the traditional means of visual marketing have been gradually integrated into the online world, which has become more abstract, diversified and more valued. It is well known that people perceive and receive external information about 80 percent through vision. And it's going to spread to people's minds. All in all, the visual marketing of e-commerce is one of the indispensable means.
Visual marketing refers to from the terminal stores through the display and visualization display goods, information and to communicate to the consumer goods belong to the brand, and thus a massive impact on consumers' visual, realize the online communication with consumers, from the initial commodity exhibition development in the field of enterprise identification management, has experienced a long process, through in-depth analysis of visual marketing, reveals a complete visual marketing theory framework.
This paper aims to illustrate the process, function and influence of the visual marketing of wall clock from the example of taobao shop decoration. For the traditional physical store marketing, due to its different environment and carrier, there are some differences in its marketing methods. The e-business form of online store has the characteristics of high efficiency, speed and unimpeded information, which can also reduce the cost of sales to a great extent. For the majority of e-commerce platform merchants, the customers are not exposed to the physical objects, but the pictures and the only text introduction. Therefore, the most important thing to pay attention to online store marketing is to make good use of the visual impact, color and so on to achieve the best visual marketing effect. This project analyzes taobao shop decoration and its visual display aspects and marketing strategies, and effectively integrates online product display and marketing, payment method and other functions.
Key words：E-Business; visual marketing; TB Renovation;Dreamwever;photoshop
目 录
摘 要 I
Abstract II
目 录 III
第一章 绪论 1
1.1 研究背景及意义 1
1.2 研究现状 1
1.2.1 理论研究现状 4
1.2.2 应用研究现状 6
1.3 研究评论 2
1.4网店视觉营销应用展望 2
1.5论文基本结构 2
第二章 关于视觉营销和网店页面设计 3
2.1 视觉营销相关理论分析 4
2.1.1 视觉营销的定义 4
2.1.2 视觉营销对消费者的影响 6
2.1.3 视觉营销在电子商务营销中的作用 9
2.2 新媒体下购物环境下的淘宝网店面分析 4
2.2.1 新媒体下的购物环境-- --‘淘宝网’ 4
2.2.2 网店页面设计的特点 6
2.2.3 网店页面设计的目前状况 9
第三章 消费者网购对视觉设计的要求 10
3.1消费者网购经历的使用周期 10
3.2遵循消费者的心理 10
3.2.1 页面易读 23
3.2.2 容易浏览 22
3.2.3 方便查找 23
3.2.4 风格布局保持一致 23
3.3变量分析 10
第四章 淘宝店铺的详细装修设计 21
4.1网店页面的设计要素 23
4.1.1 文字设计 23
4.1.2 功能模块设计 22
4.1.3 导航设计 23
4.2 主要设计 21
4.2.1 首页设计 22
4.2.2 详情页设计 22
4.2.3 首页设计 22
第五章 总结与展望 25
致谢 26
参考文献 27
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