鲜花店的网站设计与推广(论文8200字)
【摘要】
鲜花店是时下融入人们生活中必不可少的存在。人们走亲访友可以带上一把鲜花，人们想要表达爱意可以带上一把鲜花，鲜花这种美丽又娇贵的物种已然成为了人们追逐喜爱的对象。随着当前社会的发展，大大小小的鲜花店鳞次栉比，在这样的情况要想让个人鲜花店的销量能够做到更好，就必须要提升鲜花店的营销能力以及销售渠道，这就离不开鲜花店的网站设计工作。当前已经有许许多多的鲜花店开设了线上的销售模式，例如“野兽派”的永生花线上销售，例如“花加”的线上销售，因此要想鲜花店能够获得更多的销量，就离不开线上的销售，因此必须要制作好网站设计，才能让大众通过网站了解到本鲜花店的插花艺术，才能更加吸引大众前往购买本店鲜花，让更多的客户能够了解本店，喜爱本店，最终成为本店的忠实客户。只有将网站的整体风格、视觉效果都做到最佳，才能促使浏览者停留下脚步进行网页的观看，才能更好的对本站产生兴趣以及想要了解的欲望。提高鲜花店的整体形象的同时，增加鲜花店的曝光度以及知名度。更好的为鲜花店直接带来更多的订单，帮助鲜花店及时的开拓市场，了解好市场行情，做好鲜花店网站也是市场营销中不可缺少的重要部分。只有做好了，才能使鲜花店具备了网络的沟通与营销能力，更好的为人们带去产品与服务的展示，味人们全面详细的介绍本花店的产品设计与理念。
【关键词】 鲜花店；网站设计；视觉效果；整体形象
Website Design and Promotion of Flower Shop
【Abstract】
Flower shops are an indispensable part of people's lives nowadays. People can take a handful of flowers with them when they visit relatives and friends. People can take a handful of flowers when they want to express their love. Flowers, a beautiful and delicate species, have become the object of people's pursuit. With the development of society, there are many flower shops, large and small. In order to make the sales of individual flower shops better, it is necessary to enhance the marketing ability and sales channels of flower shops, which can not be separated from the flower shop website design. At present, many flower shops have opened online sales models, such as "Fauvism" on-line sales of immortal flowers, such as "Huajia" on-line sales, so in order to get more sales, flower shops can not do without online sales, so we must make a good website design, in order to let the public through the website to understand the flower arranging art of this flower shop, in order to achieve more sales. More attractive to the public to buy flowers in our shop, so that more customers can understand our shop, love our shop, and eventually become loyal customers of our shop. Only by optimizing the overall style and visual effect of the website, can visitors stop and watch the website, and can they be more interested in the website and want to know it. Improve the overall image of the flower shop, while increasing the exposure and popularity of the flower shop. Better for the flower shop directly bring more orders, help the flower shop in time to open up the market, understand the market situation, do a good job of the flower shop website is also an indispensable part of marketing. Only when done well, can the flower shop have the ability of network communication and marketing, better bring people products and services to show, taste people fully and detailed introduction of the flower shop product design and concept.
【Key words】：Flower Shop; Website Design; Visual Effects; Overall Image
目录
1 网站设觉效果的设计与推广 3
1.1网站视觉效果设计的重要性 3
1.1.1整体风格的设计 3
1.1.2颜色设计 4
1.1.3文案设计 5
1.1.4 JS效果设计 6
2网站的设计目的和需求分析 9
2.1网站设计的目的与需求 9
3.3鲜花店网站设计的目的 9
3．网站设计的构架 11
3.1网站的总体构架 11
3.1.1网站布局的总体分析 12
4网站板块以及通用模版设计 14
4.1网站各板块说明 14
4.2网站设计通用模版 14
5 结论 17
结束语 18
致谢 19
参考文献 20 |
