赣南脐橙的出口现状及对策分析(论文9700字)
Analysis on the present situation of the export of gannan navel orange and Its Countermeasures
摘要
赣南脐橙已成为赣州的名片，其品牌价值远超全国其它农产品，是赣州地区的特色产业和农业主导产业。赣南脐橙产业的发展既带动了相关配套产业的发展，又解决了数十万农村富余劳动力就业的问题。然而当前赣南脐橙产业在国内面临销量饱和与产量的过剩问题，为走出这一困境，只有通过扩大出口才能给这一产业带来新的增长点。
本文以赣南脐橙的出口为研究对象，采用了文献查阅法与综合分析法，总结了赣南脐橙目前的出口现状，分析出赣南脐橙存在类似产品多，优势不明显；出口成本高，利润空间小；本地出口企业实力不强；品牌影响力弱，出口价格低廉；出口质量监管较弱的问题。
根据现状分析出造成当下出口现状的原因是产业化程度低、品种结构单一、安全品质不高、商品化处理和深加工不足、营销方式的滞后。
最后，针对上述问题提出了扩大赣南脐橙出口的对策。
关键词：赣南脐橙；出口现状；问题；对策分析
Title: Analysis on the present situation of the export of gannan navel orange and Its Countermeasures
ABSTRACT
The navel orange in southern Jiangxi has become the business card of Ganzhou. Its brand value is far beyond the other agricultural products in the country. It is the characteristic and agricultural leading industry in Ganzhou. The development of the navel orange industry in the south of Jiangxi not only led to the development of related related industries, but also solved the problem of the employment of hundreds of thousands of rural surplus labor. However, at present, Gannan navel orange industry is facing the problem of overcapacity and overproduction in China. To get out of this dilemma, only by expanding exports can we bring new growth point to this industry.
In this paper, the export of Gannan navel orange as the research object, using literature and comprehensive analysis, summarized the current export situation of Gannan navel orange, analysis of Gannan navel orange have similar products, the advantage is not obvious; the export cost is high, the profit space is small; the local export enterprise strength is not strong; weak brand, low export price the export quality problem of weak supervision.
According to the status quo, the reasons for the current export status are low industrialization level, single variety structure, low safety quality, inadequate commercialization and deep processing, and lagging marketing mode.
Finally, the countermeasures to expand the export of gannan navel orange are put forward in view of the above problems.
Key words:gannan navel orange; export status; problems; Countermeasures Analysis
目录
前言 1
1赣南脐橙出口现状 1
1.1出口数量 1
1.2出口地区 2
1.3出口形式 3
2赣南脐橙出口中存在的问题 4
2.1类似产品多，优势不明显 4
2.2 出口成本高，利润空间小 4
2.3 本地出口企业实力不强 4
2.4品牌影响力弱，出口价格低廉 5
2.4.1 品牌保护力度不足 5
2.4.2 品牌宣传力度不够 5
2.4.3 出口价格低廉 5
2.5出口质量监管较弱 6
3 制约赣南脐橙出口的原因分析 6
3.1产业化程度低 6
3.2品种结构单一 6
3.3安全品质不高 7
3.4商品化处理和精深加工不足 7
3.5营销方式的滞后 8
4 扩大赣南脐橙出口的对策 9
4.1 促使产业联合，实现标准化管理 9
4.2 引进国际质量标准和认证体系 9
4.3 深化营销管理体系 10
4.3.1 利用好网络手段推广市场 10
4.3.2 加强品牌宣传，扩大品牌知名度 10
结论 11
参考文献 12
致谢 13 |
