欧盟技术贸易壁垒对广东省玩具出口影响分析

题    目  欧盟技术贸易壁垒对广东省玩具出口影响分析(论文11000字)
英文题目 The Impacts Of EU Technical Barriers To Trade On Toy Products Export In Guangdong Province                                   
摘  要
中国玩具世界闻名,世界玩具市场上销售的产品超过70%是由中国制造的，欧美市场更是超过80%。其中广东省玩具出口数量和金额都占据之首，是我国玩具出口大省。然而, 随着欧盟市场的准入门槛不断提升，对广东省玩具出口企业的要求越来越高。只有不断了解并熟悉其成员国对玩具进口的技术法规、标准，努力提高产品质量以符合他们的要求，才能冲破贸易壁垒，顺利地将产品继续出口到欧盟市场。
本文通过对广东省玩具行业及玩具出口情况的分析，得出广东省玩具出口的特点以及遭受欧盟技术贸易壁垒的原因，并以此作为出发点，从政府、行业、企业三个方面提出了如何提高广东省玩具出口企业竞争力的相关措施，以应对欧盟不断提出的技术性贸易壁垒。

【关键词】：技术贸易壁垒；欧盟；广东省；玩具出口；影响
 
ABSTRACT
Chinese toys are well known in the world. More than 70% of the products sold in the world toy market are made in China, and more than 80% in the European and American markets.  Guangdong Province is the largest toy export province in China, with the largest number and amount of toys exported.  However, with the increasing threshold of EU market entry, the requirements for toy export enterprises in Guangdong Province are getting higher and higher.  Only by constantly understanding and familiarizing itself with the technical regulations and standards of its member countries on toy import and striving to improve the quality of products to meet their requirements can we break through trade barriers and smoothly continue to export products to the EU market.
     Based on the analysis of Guangdong toy industry and toy export situation, this paper obtains the characteristics of Guangdong toy export and the reasons why Guangdong province suffers from EU technical trade barriers. Taking this as a starting point, this paper puts forward relevant measures to improve the competitiveness of Guangdong toy export enterprises from three aspects of government, industry and enterprise, so as to cope with the EU technical trade barriers that are constantly put forward.

【Key words】Technical Trade Barriers; The European Union; Guangdong Province; Toy Exports; The Influence

目  录
1  引  言    1
2  欧盟技术贸易壁垒的内容及特点    2
2.1  技术法规与技术标准    2
2.2  产品认证及评定    2
2.3  包装及标签的要求    3
3  广东省玩具出口现状    4
3.1  玩具出口占全国最大数量    4
3.2  市场主要集中在欧美地区    4
3.3  以加工贸易为主    5
4  广东省玩具出口的问题及原因分析    6
4.1  产品开发能力不足导致品牌建设落后    6
4.2  市场集中导致风险较大    6
4.3  成本上升导致利润减少    6
4.4  产品结构不合理导致行业标准低    7
5  欧盟技术贸易壁垒对广东省玩具出口的影响    9
5.1  提高了出口成本    9
5.2  缩小了出口规模    9
5.3  增加了出口风险    9
5.4  推动产业结构优化    10
5.5  刺激企业提高技术投入水平    10
6  广东省玩具出口就欧盟技术贸易壁垒应采取的对策建议    11
6.1  政府发挥主导作用    11
6.2  广东省玩具出口行业要建立贸易壁垒预警机制    12
6.3  企业要优化战略结构和管理水平    12
7  结  论    15
参考文献    16
致  谢    18