提升浏阳花炮产业集群竞争力的研究

提升浏阳花炮产业集群竞争力的研究(13500字)
摘  要：浏阳市的花炮产业通过近几年的快速发展,其产业集群的趋势已初步凸现,产业集群的优势也已经显现，但其形成需要一定的条件,并非一蹴而就，而是受一些特定因素的影响，少了这些特定的因素，产业集群就无法形成。如何通过对产业集群理论和实践的研究与借鉴，实现浏阳花炮产业的可持续发展，己成为浏阳市域经济增长中突出的问题。本文重点着墨于浏阳花炮产业集群的演化历史及发展现状,以及还应该发掘和发展哪些因素来促进其进一步的发展。
关键词：产业集群  品牌文化  花炮产业

Research on Improving Industrial Clusters Competitiveness of Liuyang Fireworks
Abstract：By the rapid development of Liuyang fireworks industry in recent years，the trend of industrial clusters have been initially apparent, the advantages of industrial clusters has also been shown, but it needs some conditions.It is not easy to achieve, but influenced by some specific factors. Industry cluster can not form if it lack of some specific factors..How to achieve Liuyang fireworks industry sustainable development by the theory and practice research on industrial cluster has become a prominent problem of economic growth in Liuyang City.This article focuses on the Liuyang fireworks industry cluster dwell evolutionary history and present situation and also what factors should be explored and developed to promote its further development.
Key words: Industry Cluster；Brand culture；Fireworks industry

目    录
摘要................................................................1
关键词..............................................................1
一、绪论............................................................2
（一）选题的目的和意义...........................................2
（二）国内外的研究现状...........................................2
1对产业集群的研究...........................................2
2对产业集群竞争力的研究.....................................3
3对浏阳花炮产业集群发展现状的研究...........................4
二、浏阳花炮产业集群的演化历史及发展现状............................5
（一）浏阳花炮产业的演化历史.....................................5
1爆竹花炮始于浏阳...........................................5
   2传统工艺嫁接现代文明.......................................5
    3浏阳花炮打入国际市场.......................................6
（二）浏阳花炮产业集群的发展现状.................................6
     1集群优势初步显现，产业链日趋完善...........................6
     2总量规模不断扩大...........................................7
     3对浏阳市的经济发展贡献大，拉动明显.........................7
三、影响浏阳花炮产业集群竞争力提升的因素............................8
（一）有利因素...................................................8
     1产业集群优势..............................................8
     2科技研发优势..............................................8
     3区位品牌优势..............................................8
     4深厚的文化底蕴............................................8
（二）瓶颈因素..................................................9
1市场环境发生变化，影响企业的经济效益.......................9
 2行业自身特征...............................................9
3科技创新自强...............................................9
4管理水平不强..............................................10
四、进一步提升浏阳花炮产业集群竞争力的建议................ .........10
（一）坚定不移地实施产业集聚策略.................................10
（二）注重质量，实施花炮精品工程..................................10
   1要加大质量监管力度.........................................10
   2全面实施IS0系列国际性认证，做好花炮产品的营销策划 ........10
（三）加强花炮安全措施...........................................11
（四）需要依靠政府的有力支持.....................................11
（五）依靠品牌占领市.............................................11
1依靠企业集群特色定位区域品牌..............................12
2深化区域品牌的文化内涵.....................................12
3加大区域品牌的保护力度.....................................12
   （六）实施卓有成效的人才策略.....................................13
五、结束语........................................................13