成熟期企业的财务战略研究

成熟期企业的财务战略研究(15900字)
摘  要：面对当今复杂多变的外部环境，企业的运营环境发生了巨大变化，制定适合企业发展的财务战略，已经成为企业增强自身竞争力的核心内容。同时，企业财务战略的选择应与企业生命运定的轨迹——企业生命周期相适应。处于成熟期的企业是其生命历程中的关键时期，这一时期企业的产品和消费已经进入稳定成长时期，并不断走向成熟。本文运用生命周期理论，从“成熟期企业的财务特征、成熟期企业外部环境特点、成熟期的财务战略分析” 三方面对企业成熟期的财务战略进行探究，从而找到企业应该选择的财务战略，为企业延长成熟期提供理论基础。
关键词：企业；成熟期；特征；财务战略 

financial strategy research of the Mature enterprises
Abstract：Nowadays, facing the complex external environment, Enterprise operating environment has changed enormously .Make suitable enterprise development financial strategy, has become the core competitiveness of enterprises enhance content. Meanwhile, the enterprise financial strategy choice should be adapted with enterprise life cycle. In the enterprise is mature the key period the life course, this period enterprise products and consumption has been in a stable growth period, and constantly to mature. This thesis uses the life cycle theory, From "maturity enterprise financial characteristics, enterprise external environment characteristics of mature, the financial strategy analysis" mature researche in enterprise financial strategy, thus inquiry found enterprise should choose financial strategies for enterprises to extend to provide theoretical foundation mature.
Key words：Enterprise; Maturity; Characteristic; Financial strategy