会计师事务所竞争战略研究

会计师事务所竞争战略研究(含开题报告,毕业论文14000字)
摘  要 ：本文首先从开放的会计市场入手，分析了外国会计公司涌入对我国会计师事务所的不利影响。接着，对竞争的一般理论进行了论述。通过对事务所行业环境分析，就会计师事务所的基本战略定位而言，小型会计师事务所采取成本领先和目标集聚战略而大中型会计师事务所选择差异化战略将有助于其战略选择目标的实现。最后，分别探讨了小型事务所和大中型事务所基本战略的实施。
关键词：会计师事务所；会计市场；竞争战略

The Study of The Competitive Strategy in Our Accounting Firms
Abstract：This article first open accounting market, analyzes the influx of foreign accounting firms to the adverse effects of accounting firms. Then, the general theory of competition are discussed. Analysis of the external environment by firms to accounting firms in terms of the basic strategic orientation, and small firms adopt cost leadership strategies and objectives of concentration differences between medium and large accounting firms chosen strategy will help achieve its goal of strategic choice . Finally, the emphasis from optimization of the organizational structure of accounting firms, business diversification, marketing strategy, organizational culture, shaping, brand building, the basic dimensions of the firm implementation of the strategy.
Key words：Accounting firms ;Audit market; Competitive strategy