中小型快递公司运营优化分析—以某天天快递为例(含调查问卷)(论文17000字)
摘 要
计算机通信快速发展促进了电子商务的发展，而网购热潮带动了国内快递配送业务的高速发展。2015年新增网民3951万人，增长率为6.1%，较2014年提升1.1个百分点，网民规模增速有所提升，国内的电子商务发展还将迎来新的高峰，这就要求售后和物流要紧跟电商发展节奏，电商的整个消费环节物流是和客户直接接触的环节，其服务质量对电商发展有着重要的影响。高效快速的物流配送服务能够积极的推动电商的发展，反之则会严重制约其发展而物流快递企业的运营现状中已经出现了很多亟待处理的问题。
论文以南京大厂天天快递为例，发现其运营过程中存在的问题，并分析成因结合公司发展实情给出合理改进建议和运营优化的方案。针对天天快递公司存在的问题，合理设计出调查问卷，并将其发放到中小快递承包公司和发件客户手中，根据问卷回收的情况对搜集的资料进行统计整理和分析，总结出快递企业运营中普遍存在的问题，以及不同群体对于问题处理的不同想法或建议。在当今快递行业快速发展的背景下，结合上述结论，研究中小型快递公司发展中普遍存在的问题，分析问题成因，提出应对问题的策略和处理问题的合理化建议，从而优化企业运营机制，促进中小型快递企业的发展。
论文第一章提出了研究背景、研究目的和意义，并阐述了论文研究的内容和方法。在第二章的文献综述中，通过对文献资料的研读，概述中小型快递企业的发展状况。第三章案例分析，具体分析南京大厂天天快递公司的运营状况。第四章设计调查问卷，并采用便捷可行的方法发放问卷，通过对回收的资料进行统计整理和分析，掌握中小型快递企业运营情况及存在的问题。第五章在上述分析研究的基础上，分析和总结问题，提出对中小型快递企业运营的优化方案。最后对全文进行了总结，展望中小型快递企业未来发展。
关键词：中小型快递运营状况业务流程优化分析
SMALL AND MEDIUNM SIZED EXPRESS COMPANY OPERATION OPTINIZION ANALYSIS-IN NANJING DACHANG TTKD EXPRESS AS AN EXAMPLE
ABSTRACT
The development of electronic commerce has promoted the rapid development of computer communication, while the online shopping boom has led to the rapid development of the domestic express delivery service. 2015 new 3952 million Internet users, the growth rate was 6.1%, compared to 2014 lifting 1.1 percentage points, netizens growth has improved, domestic e-commerce development will usher in new heights, which requires the sale and logistics of matter with the electricity supplier development rhythm, electricity consumption of the whole ring Festival logistics and customer contact with the link, the service quality on the development of the electricity supplier has a important influence. Fast and efficient logistics and distribution services can actively promote the development of the electricity suppliers, whereas it will seriously restrict the development of logistics and express delivery enterprises in the current situation of operation has been a lot of problems to be addressed.
The Nanjing TTKD express for example found the operating process of the existing problems, and cause analysis combined with company development truth gives reasonable improvement advice and operational optimization scheme. In view of the problems existing in the TTKD express, reasonable design the questionnaire and the payment to the small and medium-sized express contracting company and customer hands, according to the recovery of the questionnaire to collect the data statistics collation and analysis, summed up the problems prevalent in the courier business operators, and different groups for issues dealing with the different ideas or suggestions. In the rapid development of modern express industry background, according to the above conclusions, research in small courier company in the development of common problems. Analysising causes of the problem, put forward strategies to deal with the problem and deal with the problem of rationalization proposals to optimize enterprise operation mechanism, promote the development of small and medium enterprises express.
The first chapter of the thesis puts forward the research background, research purpose and significance, and describes the content and methods of this paper. In the second chapter of the literature review, through the study of the literature, the development situation of small and medium-sized express enterprises. The third chapter is case analysis, concrete analysis of Nanjing Da Chang TTKD express company operation status. The fourth chapter designs the questionnaire, and uses the convenient feasible method to release the questionnaire, through to the recovery data to carry on the statistical analysis, grasps the small and medium-sized express enterprise operation situation and the existence question. On the basis of the above analysis, the fifth chapter analyzes and summarizes the problems, and puts forward the optimization scheme of the operation of small and medium enterprises. Finally, the full text of the summary, looking ahead to the future development of small and medium enterprises.
key words: Small and Medium-sized EnterpriseExpress company;
Operation status ;operation flow; Optimization analysis
目 录
摘要 I
ABSTRACT II
第一章绪论 1
1.1论文研究背景 1
1.2研究的目的和意义 2
1.3研究内容与研究方法 2
第二章文献综述 4
2.1国内快递行业发展概述 4
2.1.1国内各大快递公司发展概况 4
2.1.2自营物流发展概述 6
2.2中小型快递企业发展 7
2.2.1快递承包公司的概念 7
2.2.2中小型快递公司的发展状况 8
2.3统计调查与统计分析 9
2.3.1统计调查 9
2.3.2统计分析与方法 9
第三章 南京大厂天天快递运营状况分析 10
3.1南京大厂天天快递公司发展史 10
3.2南京大厂天天快递公司运营现状 10
3.3公司运营问题研究分析 11
3.4运营优化方案 12
第四章中小型快递公司发展状况统计调查分析 14
4.1调查问卷的设计 14
4.1.1设计目标 14
4.1.2设计原则 14
4.1.3评价指标 15
4.2调查问卷的发放和回收 15
4.2.1调查问卷的发放 15
4.2.2调查问卷的回收 15
4.3调查问卷的统计分析 16
4.3.1中小型快递承包公司从业人员分析 16
4.3.2中小型快递公司运营状况及问题分析 18
4.4中小型快递公司的运营优化分析 19
4.5中小型快递公司未来发展探索 21
第五章结语 23
参考文献 24
附件 26
致谢 30 |
