基于客户体验的互联网先票后货融资协同定价模型(任务书,开题报告,论文16000字)
摘 要
论文以互联网先票后货协同定价融资模式为研究对象，该对象包括一个零售商、一个供应商、一家银行、一个物流企业和一家电商平台，将终端消费者对产品附加价值这一类体验纳入模型，探究客户体验因素对供应链成员最优决策及供应链整体利润的影响。
考虑客户体验对供应商成本及产品需求分布函数的影响，将此因素纳入模型，利用订货量、批发价、零售价、贷款利率等参数建立各成员的利润函数，运用Stackelberg博弈模型，求解各成员的最优决策，通过比较不考虑和考虑客户体验因素情形下的最优解，分析客户体验因素对最优决策的影响，最后通过MATLAB仿真实证，验证论文的结论。
研究发现客户体验因素与最优零售价、最优订货量和最优批发价均呈正相关，与不考虑客户体验因素的情况相比，考虑客户体验情况下的最优零售价、最优订货量、最优批发价和供应链的整体利润均增大，并且贷款利率与最优零售价呈正相关，与最优订货量和最优批发价均呈负相关。
客户体验因素对最优零售价和最优订货量的影响较大，对最优批发价的影响较小，三者与客户体验因素呈线性相关；贷款利率与最优零售价和最优订货量呈线性相关，当利率小于某一临界值时，最优批发价随利率的变动幅度较大，当利率大于某一临界值时，变动幅度较小。
关键词：客户体验因子；互联网先票后货融资模式；斯坦克伯格博弈；MATLAB实证分析；比较分析
Abstract
This paper is based on the collaborative pricing model of Internet, which includes a retailer, a supplier, a bank, a logistics enterprise and a business platform, which will give the end consumer the value of the product Into the model, to explore the customer experience factors on the optimal decision-making members of the supply chain and the overall impact of supply chain profits.
Considering the influence of customer experience on supplier cost and product demand distribution function, this factor is included in the model, and the profit function of each member is established by using order quantity, wholesale price, retail price and loan interest rate. The Stackelberg game model is used to solve the membership The optimal decision is made and the influence of the customer experience factor on the optimal decision is analyzed by comparing the optimal solution without considering and considering the customer experience factor. Finally, the conclusion of the paper is verified by MATLAB simulation.
The results show that the customer experience factor is positively correlated with the optimal retail price, the optimal order quantity and the optimal wholesale price. Compared with the case of the customer experience factor, considering the optimal retail price, the optimal order quantity , The optimal wholesale price and the overall profit of the supply chain are increased, and the loan interest rate is positively correlated with the optimal retail price, which is negatively correlated with the optimal order quantity and the optimal wholesale price.
The customer experience factor has a great influence on the optimal retail price and the optimal order quantity, and has little influence on the optimal wholesale price. The three are linearly related to the customer experience factors. The loan interest rate is the best retail price and the optimal order quantity Which is linearly related. When the interest rate is less than a certain threshold, the optimal wholesale price fluctuates greatly with the interest rate, and when the interest rate is greater than a certain threshold, the change is small.
Key Words：customer experience factor；internet chattel mortgage after acceptance finance model；Stackelberg game；MATLAB empirical analysis；comparative analysis
目录
第1章绪论 1
1.1 研究背景及意义 1
1.1.1 研究背景 1
1.1.2 研究意义 1
1.2 相关文献综述 2
1.2.1 客户体验理论的相关研究 2
1.2.2 互联网先票后货融资的相关研究 3
1.2.3 现有文献的评述 3
1.3 研究内容及研究方法 4
1.3.1 研究内容 4
1.3.2 研究方法 4
1.4 研究技术路线及研究框架 5
1.4.1 研究技术路线 5
1.4.2 研究框架 5
第2章理论基础 7
2.1 客户体验理论 7
2.1.1 对客户体验的认识 7
2.1.2 客户体验对营销的影响 7
2.1.3 客户体验的影响因素 7
2.2 互联网先票后货融资 8
2.2.1 互联网先票后货融资的业务流程 8
2.2.2 互联网先票后货融资的特点及优势 8
第3章模型构建 10
3.1 问题提出 10
3.2 模型假设及变量定义 10
3.2.1模型假设 10
3.2.2变量定义 10
3.3模型建立 11
3.3.1不考虑客户体验资金不足无融资模型 11
3.3.2不考虑客户体验资金不足有融资模型 12
3.3.3考虑客户体验资金不足有融资模型 15
第4章实证分析 19
4.1实证方案 19
4.2不考虑客户体验时的最优决策 19
4.3 考虑客户体验时的最优决策 20
第5章结论与展望 22
5.1 全文总结 22
5.2 研究展望 23
参考文献 24
致谢 26 |
