互联网金融下短视频平台经济持续发展探究--以快手为例(开题报告,论文7000字)
摘 要
据大数据分析，2021年年底，我国短视频的用户规模扩展到9.34亿，市场规模扩展到近3000亿元，短视频经济在互联网金融体系下高速发展，而且在未来5G时代，会得到更好的发展。短视频经济在面临机遇的同时也面临着挑战，本次论文以快手为例，探讨了互联网金融下短视频平台经济发展现状、影响因素、存在的问题，并且使用“五力”研究法探索分析了问题，从潜在进入者、买方、供方、替代品、产业内竞争者以及产品质量、产品价格、产品的受众人群等重要方面存在的问题进行了分析，并且从资本、制度、人才、产品和平台监管几个方面分析了推动快手短视频经济以及中国短视频经济的可持续发展。提升企业平台监管是提升短视频经济在国民经济中重要作用的关键，可以有效地促进短视频经济朝着绿色、健康、可持续方向不断创新发展。
关键词：短视频；短视频经济；快手；平台监管
ABSTRACT
According to big data analysis, by the end of 2021, the number of short video users in China had expanded to 934 million and the market size had expanded to nearly 300 billion yuan, would be better developed. Short video economy is faced with both opportunities and challenges. This paper takes Kuaishou as an example to discthe economic development status, influencing factors and existing problems of short video platform under Internet finance, and uses the “Five forces”research method to explore and analyze the problem, from the potential entrants, buyers, suppliers, situtes, competitors in the industry, as well as product quality, product prices, product audiences and other important aspects of the problem was analyzed, and from the capital, system, talent, product and platform supervision several aspects of the short video economy to promote Kuaishou as well as the sustainable development of China’s short video economy. Enhancing the supervision of Enterprise Platform is the key to promote the short-video economy in the national economy, which can effectively promote the short-video economy to green, healthy and sustainable development.
Key words：short video；short-video economy；speedy；platform supervision
目录
摘 要 I
目 录 3
第1章 绪论 5
1.1国内外研究动态 5
1.2理论及实际意义 6
第2章我国短视频和短视频经济的发展现状 6
2.1 影响短视频经济的先导因素 6
2.1.1员工数量 6
2.1.2员工粉丝数量 6
2.1.3员工素质 7
2.2 影响短视频经济的决定性因素 7
2.2.1带货直播的方法和频次 7
2．2.2营销形式和营销氛围 7
第3章短视频经济发展存在的问题及问题分析 7
3.1供应商的议价能力 7
3.2购买者的议价能力 8
3．3同业竞争者的竞争程度 8
3.4新进入者威胁 8
3.5替代品威胁 8
第4章推动短视频经济的可持续发展策略 9
4.1完善短视频行业的资本运营 9
4.2完善短视频行业管理制度 9
4.3提高产品质量 9
4.4提升短视频平台监管 9
4.4.1加强内容审核机制 9
4.4.2加强审核技术 9
4.4.3加强原创维权管理 10
4.4.4完善监管举报制度 10
结论 10
参考文献 10
致谢 12 |
