道德影响下企业社会责任的履行

道德影响下企业社会责任的履行(11000字)
摘要：近年来，企业社会责任问题愈演愈烈，已经成为关乎企业生存的重要问题，许多企业已经将企业社会责任的履行提高到了战略地位。一些企业出现了违反道德标准的行为，引起了社会对道德和企业履行社会责任的关注。本文对我国企业道德缺失的表现及原因进行了分析，并从强化人本理念，加强道德调控导向而提出了相应的对策。
关键词：企业社会责任；社会道德；价值观；竞争力

Implementation of Corporate Social Responsibility Under the Influence of Moral
Abstract: In recent years, corporate social responsibility is growing more heated, has become an important issue of business survival, many companies have increased the performance of corporate social responsibility to the strategic position. Some enterprises have been a breach of ethical standards of conduct, has aroused on ethics and corporate social responsibility concerns. This article appears in the marketing environment of growing public attention to the changes in ethics and social responsibility, moral default described the performance of corporate marketing, public norms of behavior of enterprise marketing consumerism and environmental protection movement, made under the influence of corporate social and moral The key responsibility is to fulfill corporate social responsibility into the competitiveness of enterprises.
Keyword: Corporate Social Responsibility  Moral  Values  Competitiveness