连锁超市O2O物流配送方案研究-以沃尔玛为例(任务书,开题报告,论文12000字)
摘要
连锁超市是世界上最重要的零售业态，也是我国零售业的主力军。连锁经营通过配送中心实现大规模统一采购和统一配送，获得更高的成本和竞争优势。随着连锁超市规模的扩大，物流配送在连锁超市发展中的作用日益突出。目前，我国连锁超市物流配送模式选择相对单一，统一配送率低，无法达到规模效益。电子商务作为信息技术的产物，为人类社会提供了一种新的经营方式，为人类社会提供了一种新的交易方式。因此，有必要建立一个科学、合理、规范、基于技术和电子商务平台的物流配送系统。因此，在电子商务环境下，把电子商务与物流配送相结合，可以促进物流配送的发展。
沃尔玛作为世界零售业龙头，连续三年高居《财富》杂志全球500强企业榜首。目前，沃尔玛在全球15个国家开设了超过8,000家商场，下设53个品牌，员工总数210多万人，每周光临沃尔玛的顾客2亿人次。沃尔玛物流配送管理模式是沃尔玛成功的关键，其物流配送中心，运输战略，补货系统都值得我国连锁超市学习。
本文分析了电子商务理论、连锁经营理论和物流配送理论并总结了三者关系，指出三者是相辅相成的。根据电子商务与物流配送的关系及其各自的特点，从物流配送的实际情况分析我国连锁企业物流配送方案的现状，根据电子商务环境分析我国连锁企业物流配送的发展制约因素，探讨了电子商务对连锁超市物流配送的发展前景，并提出了电子商务环境下解决连锁超市物流配送问题的优化方案。
关键词：连锁超市；电子商务；物流配送；沃尔玛
Abstracts
Supermarket chain is the world's most important retail formats, but also the main force of China's retail industry. Chain operations through large-scale distribution centers unified purchase and unified distribution, higher costs and competitive advantage. With the expansion of the scale of the supermarket chain, logistics and distribution supermarket chain in the development of increasingly prominent role. At present, China's supermarket chain logistics mode selection is relatively simple, unified distribution rate, can not achieve economies of scale. E-commerce information technology as a product of human society provides a new way of doing business, human society provides a new way of doing business. Therefore, it is necessary to establish a scientific, rational, standardized, based on technology and e-commerce platform logistics and distribution systems. Therefore, in the environment of e-commerce, e-commerce and logistics combined, can promote the development of logistics and distribution.
Wal-Mart as the world's leading retail trade, the highest three consecutive years, "Fortune" magazine Global 500 list. Currently, Wal-Mart opened in 15 countries and more than 8,000 stores, under 53 brands and employs more than 210 people per week visit Wal-Mart's customers 200 million people. Wal-Mart's logistics management is the key to the success of Wal-Mart, its logistics distribution center, transportation strategies, replenishment systems are worthy of our supermarket chains learning.
This paper analyzes the theory of e-commerce, logistics and distribution chain management theory and the theory and summarizes the relationship between the three, pointing out the three are mutually reinforcing. According to e-commerce and logistics and distribution relationships and their respective characteristics, from the actual situation of logistics and distribution analysis of status quo chain logistics solutions, according to the e-commerce environment analysis of the factors restricting the development of logistics and distribution chain, discusses the electronic commerce on Prospects supermarket chain logistics and distribution, and proposed a solution to optimize the e-commerce environment supermarket chain logistics problems.
Keywords: supermarket chains; e-commerce; logistics and distribution; Wal-Mart
目录
第1章绪论 1
1.1 选题背景 1
1.2 国内外现状分析 1
1.2.1 国外研究现状（以美国为例） 1
1.2.2 国内研究现状 2
1.3 选题内容 3
第2章电子商务环境下连锁超市物流配送简介 4
2.1电子商务 4
2.1.1 概念 4
2.1.2 发展状况 4
2.1.3 特点分析 4
2.2物流与配送 5
2.2.1 物流 5
2.2.2 配送 6
2.3连锁超市的物流配送 7
第3章沃尔玛物流配送管理模式 9
3.1沃尔玛发展概况 9
3.1.1 沃尔玛总体发展概况 9
3.1.2 沃尔玛中国发展概况 9
3.2沃尔玛物流配送管理模式 10
3.2.1 物流配送中心 10
3.2.2 沃尔玛在运输方面采取的战略 11
3.2.3 沃尔玛完善的补货系统 11
第4章电商环境下连锁超市物流模式解析 12
4.1 传统连锁超市物流配送利弊 12
4.2电商环境下连锁超市物流配送模式优势 13
4.3电商环境下连锁超市物流配送方案的确立 14
4.3.1 优化方案的目标 14
4.3.2 优化方案的基本指导原则 14
4.3.3 优化方案的具体操作 14
结束语 16
参考文献 17
致谢 18
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