旅游业的网络营销发展态势及对策

旅游业的网络营销发展态势及对策(论文5500字)
摘要：当今社会是一个信息高度发达的社会，电脑也走入了普通人的家中。互联网的普及化也在深刻影响着人们的生活方式以及消费观念，同时也对传统旅游业的经营理念以及营销模式造成了一定的影响。在这样的条件之下，旅游业网络营销应运而生，并且具有比较强的生命力。如今，我国的旅游业发展的速度也是十分惊人的，积极开展旅游业的网络营销也成为了旅游界面临的新课题。然而网络营销在旅游业中得到快速发展的同时，还存在着很多问题，从而制约了我国旅游业网络营销的开展。为此，本文首先概述了旅游业网络营销在国内外的发展现状，分析了我国在旅游业网络营销发展之中存在的各种不足并且针对这些不足之处所应该采取的对策。
关键词：旅游业；网络营销；对策


Abstract: in today's society is a highly developed information society, the computer has entered ordinary people's home. The popularity of the Internet has profoundly influenced people's way of life and consumption concept, but also the traditional tourism business philosophy and marketing model of a certain impact. In such conditions, tourism network marketing emerge as the times require, and it has strong vitality. Today, China's tourism industry development speed is very breathtaking, actively carry out tourism network marketing has also become the tourism industry is facing a new task. However, the network marketing in tourism industry has been rapid development at the same time, there are still many problems, which restricts our country tourism network marketing. Therefore, this paper provides an overview of the tourism marketing network in the domestic and foreign development present situation, has analyzed our country in tourism network marketing development some problems and address these deficiencies should take countermeasures.
Key words: tourism network marketing; strategy

目   录
中英文摘要…………………………………………………………… I
1.旅游业网络营销的定义……………………………………………… 1
2.旅游业网络营销的优点……………………………………………… 1
3.我国旅游业网络营销之中存在的问题…………………………………2
3.1 旅游业网络营销安全度比较低下………………………………………2
3.2 旅游业网络营销的信息化建设比较落后  ………………………………2
3.3 旅游网站服务质量低下………………………………………………2
3.4 法律体系不够健全 …………………………………………………3
3.5 网上支付瓶颈依然存在………………………………………………3
4.旅游业网络营销发展对策…………………………………………… 3
4.1 完善旅游公司网站的建设…………………………………………… 3
4.1.1 强化对旅游信息的开发……………………………………… 3
4.1.2 提升网站建设、强化网络营销工具的使用……………………… 4
4.1.3 对旅游业网络营销网站模式进行进一步地完善……………………4
4.1.4 旅游网络营销系统增进互联与整合，积极开展旅游业网络营销……… 4
4.2 对市场进一步细分，改变企业以及顾客的传统观念……………………… 5
4.3 加快网络支付体系的建设与发展……………………………………… 5
4.4 实施旅游网站品牌策略……………………………………………… 5
4.5 完善旅游业网络营销的信息化基础建设………………………………… 5
结  论………………………………………………………………… 6
参考文献……………………………………………………………… 7