自媒体平台下大学生旅游信息分享行为影响因素研究(论文16000字)
摘要：随着网络圈发生巨大的变化，兼具私密性和开放性的自媒体是大学生们转发分享旅游信息的重要平台，特别是以微博、微信、抖音为代表的自媒体平台，信息分享更为丰富。而大学生作为我国最大的网络用户群体，洞悉他们对于旅游信息分享行为的影响因素研究，具有重大意义。
本文在对“旅游信息行为”、“自媒体平台”回顾国内外研究综述，分析了自媒体平台中大学生旅游信息分享因素。在提出模型和研究假设的基础上，通过对自媒体平台下大学生用户的问卷调查，以spss23.0对回收到的224份有效问卷进行回归分析以验证研究假设，进而提出建议。
第一章概述了自媒体和旅游信息分享行为的背景、研究的目的和意义、行文思路、研究方法以及创新点。第二章对旅游信息分享行为以及结合大学生与自媒体平台背景对研究文献进行回顾，分析现有文献研究提出的影响因素，为进一步假设提供理论基础。第三章提出研究假设，设计调查问卷并对调查过程做进一步的说明。第四章针对调查问卷的结果进行描述性统计，针对量表进行信效度分析，并进行相关分析、线性回归分析。第五章在分析的基础上，归纳总结与大学生旅游信息分享的影响因素以及影响因素之间的关系，提出管理建议，指出本文的局限性并对今后的研究方向作出展望。
关键词：旅游信息分享；大学生；自媒体平台
Research on the Influencing Factors of College Students' Tourist Information Sharing Behavior from Media Platform
Abstract:With the tremendous changes in the network circle, the self-media, which is both private and open, is an important platform for college students to share rich travel information, especially the self-media platform represented by Weibo, WeChat and Vibrato. As the largest group of online users in China, college students have great significance in understanding their influencing factors on tourism information sharing behavior.
This paper reviews the domestic and international research on "tourism information behavior" and "self-media platform", and analyzes the factors of college students' tourism information sharing from the media platform. Based on the model and research hypothesis, through the questionnaire survey of college students under the self-media platform, then relying on spss23.0 statistical software,The article had made the descriptive statistical analysis, correlation analysis, linear regression analysis to verify the hypothesis on 224 valid questionnaires.Analyze to validate the research hypothesis and make recommendations.
The first chapter summarizes the research background, purpose and significance, research ideas, research methods and innovations. The second chapter reviews the research literature on tourism information sharing behavior and the background of college students and self-media platform. It analyzes the influencing factors proposed by existing literature research, and provides theoretical basis for further hypothesis. The third chapter proposes research hypotheses, designs questionnaires and further explains the investigation process. The fourth chapter conducts descriptive statistics on the results of the questionnaire, analyzes the reliability and validity of the scale, and conducts correlation analysis and linear regression analysis. On the basis of analysis, the fifth chapter summarizes the relationship between the influencing factors and influencing factors of college students' tourism information sharing, proposes management suggestions, points out the limitations of this paper and forecasts the future research directions.
Keywords: tourism information sharing; college students; self-media platform
目录
1绪论 1
1.1研究背景 1
1.2 研究目的与意义 1
1.3 研究思路 2
1.4 研究方法 2
1.5 创新点 3
1.6 本章小结 3
2国内外研究现状述评 3
2.1 旅游信息分享行为 3
2.2 自媒体平台对旅游信息分享的影响 4
2.3 述评 5
3 实证设计 6
3.1 研究假设 6
3.2 问卷设计 7
3.3 调查过程 9
4实证分析 9
4.1 描述性统计 9
4.2 信效度分析 10
4.3 相关分析 12
4.4 线性回归分析 13
5 研究结论及展望 20
5.1 大学生旅游信息分享影响因素研究假设结果 20
5.2 影响因素之间关系的研究结果 21
5.3 管理建议 22
5.4 研究局限与展望 22
参考文献： 24
附录 26
致谢 29 |
