互联网思维下的在线旅游服务研究(任务书,开题报告,论文13000字)
摘要
随着互联网和移动技术的快速进展，通过电子方式获取旅游信息系统的信息从而进行服务协调和流程整合的需求正在逐步增长。移动计算和移动设备被用于实现多元化的旅游服务中（例如电子导游，数字交互式地图，旅游电子商务服务）。然而，由于如航班、酒店、旅游服务这样的资源和信息较为分散；这仍使得游客难以在自己的旅行甚至是计划阶段有效的利用这些信息和资源。现有的旅游门户网站也不能很好的协助旅客提前计划行程。
为了解决这个问题，我们提出了互联网思维下思考在线旅游服务，我们该如何为消费者提供一个集合分析、设计和实现功能于一体的移动旅游向导系统。一个理想的在线旅游服务应该具备这样一些服务例如：1）显示游客指定的资源和目的地之间的最短路径，2）显示商店的基本信息和购物中心与商店的最新信息，3）提供酒店、餐厅以及电影票的预订服务，4）提供用户友好管理服务。
众所周知，传统的旅游的供应链中由于旅游资源分布较为分散，个人旅客获取旅游资源的成本较高，而旅游代理则占有较多的旅游资源对其有很大的整合和价格优势，故在传统的旅游产业链里占有较高的地位，如今随着经济的发展，国民的旅游需求也剧增并且伴着互联网的高速发展，也带动了人们对互联网思维下的在线旅游服务的思考，如果通过互联网，带给人们最满意的旅游服务成为了一个值得思索的课题。
关键词：互联网思维在线旅游服务
Abstract
With the recent advances in Internet andmobile technologies, there are increasing demands for
electronic access to tourist information systems forservice coordination and process integration. Mobilecomputing and mobile devices are used to implementvarious tourist services (e.g. electronic tourist guides,digital interactive maps, and tourist e-commercetransactions). However, due to disparate touristinformation and service resources such as airlines,hotels, tour operators; it is still difficult for tourists to use them effectively during their trips or even in the planning stage. Neither can current tourist portals assist tourists proactively. To overcome this problem,we propose the analysis, design, and implementation of the “Mobile tourist guide" system, that access
through wireless devices and use Semantic Web technologies for effective organization of information resources and service processes. The proposed system provides the users with various services such as: 1) displaying the shortest path between the sources and destinations the visitors specify, 2) displaying general information of shops, newest events of the plaza and shops, 3) provides service of hotel, restaurant and cinema-ticket reservations, 4) provides user-friendly administration service.
As we all know, the traditional supply chain tourism due to more dispersed distribution of tourism resources, tourism resources to obtain higher personal guest of the costs, and travel agents will hold more of their tourism resources has great integration and price advantage, so in the traditional the tourism industry chain occupies a higher position, and now with the economic development, the national surge in demand for travel and accompanied by rapid development of Internet has also led people to think of online travel services under the thinking of the Internet, if by Internet, to bring one of the most satisfactory tourism services has become a subject worth thinking about.
Key Word: Internet thought, online travel, service
目录
第一章 绪论 5
1.1. 研究背景 5
1.2研究内容及意义 6
1.3研究框架 7
第二章 对互联网思维及在线旅游服务解释 8
2.1互联网思维的基本内容 8
2.1.1 互联网思维的定义 8
2.1.2 互联网思维的应用与思索 8
2.2 在线旅游服务的基本内容 9
2.2.1 在线旅游服务的定义 9
2.2.2 在线旅游服务的特点 9
第三章 对国内外在线旅游平台的分析对比 10
3.1 国内外TOP10的OTA企业对比 11
3.2 国内OTA企业-携程旅行网 12
3.2.1 公司概况介绍 12
3.3 国内OTA企业-Priceline 14
3.3.1 Priceline公司简介 14
3.4 国内外OTA的对比 15
第四章 国内在线旅游企业的发展趋势及总结 15
4.1 国内在线旅游企业存在的问题 15
4.1.2盈利模式存在缺陷 15
4.1.2盈利模式存在缺陷 16
4.2 在线旅游的发展趋势 16
4.3 总结 18
参考文献 18
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