新型四驱健身车的研制
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新型四驱健身车的研制(中文2800字,英文2100字)
1 引言
从20世纪80年代中期开始,随着生活质量的不断提高,我国健身器材产业开始快速发展起来。北京奥运会的成功举办为我国健身器材产业的发展提供了有利条件。我国健身器材产业开始注重产品的技术含量和创新性。这使得产品质量有了普遍提高。但与此同时,外国健身器材企业开始瞄准中国市场,并借助奥运招商的机会纷纷进入中国市场,并以他们优质的产品和积极可行的市场营销方案来抢占中国的健身器材市场[1]。在与国外健身器材企业的竞争中,国产品牌暴露出缺乏产品研发,技术创新能力和技术含量不高等弊端。因此迫切需要加大对健身器材的科技创新力度,提高产品质量,加强自主研发能力,使本国的产品与国际接轨,在健身器材市场上赢得一席之地。
英文原文
Development of a new type of four drive body building car
1 Introduction
Since the middle of the 1980s, with the continuous improvement of the quality of life, China's fitness equipment industry has begun to develop rapidly. The successful hosting of the Beijing Olympic Games provides favorable conditions for the development of the fitness equipment industry in China. China's fitness equipment industry has begun to pay attention to the technical content and innovation of the products. This has led to a general improvement in the quality of the products. But at the same time, foreign fitness equipment enterprises began to target the Chinese market, and entered the Chinese market with the opportunity of Olympic investment, and seized the [1] of China's fitness equipment market with their high quality products and positive and feasible marketing plan. In the competition with foreign fitness equipment enterprises, domestic brands have exposed the lack of product R & D, technical innovation ability and technical content. Therefore, it is urgent to increase the scientific and technological innovation of fitness equipment, improve product quality, enhance the capability of independent research and development, make our products integrate with the international market and win a place in the fitness equipment market. |