麓谷林雨房地产项目营销策划分析

麓谷林雨房地产项目营销策划分析(含选题审批表,任务书,开题报告,中期检查报告,毕业论文18000字)
摘  要：近年来我国房地产业的发展势头越来越迅猛，行业间的竞争也越发的激烈。为了能使自己的企业在市场内占有一席之地，并获取利润使企业有进一步的发展，开发商纷纷开始意识到房地产营销策划的重要性。本策划通过对长沙市房地产市场分析，了解长沙市房地产相关政策和宏观经济状况，预测长沙市房地产未来发展趋势。运用房地产营销方法，对项目进行产品定位、客户定位、价格定位以及销售策划，达到为开发商获取利润和使消费者获得理想住宅的目的。
关键词：房地产市场营销；品牌；麓谷林雨；策划

Analysis on the Lugulinyu Real Estate Project Market Planning
Abstract: In recent years, the development momentum of China's real estate industry growing rapidly, competition between industries become more intense. In order to make their own business in the market place, and profits to the further development of enterprises, real estate developers have begun to realize the importance of marketing planning. Through the planning of the real estate market in Changsha, in Changsha real estate-related policies and macroeconomic conditions, forecast future trends in Changsha real estate. The use of real estate marketing methods, the project product positioning, customer orientation, price positioning and marketing planning, to achieve a profit for the developers and consumers to get a good residential purposes.
Key words: The real estate market marketing;Brand;Lugulinyu;Plan