对黄果树旅游品牌战略的探讨(附调查表)

对黄果树旅游品牌战略的探讨(附调查表)(15000字)
摘  要：品牌已成为一种在现代经济中战略性资产和核心竞争力的重要源泉。对旅游产业来说,树立品牌意识实施强势品牌,成为了保持战略领先的关键。黄果树景区通过实施品牌战略，将优势独特的景区资源转化为笑傲市场、独领风骚的旅游资源与品牌资源。本文即通过就黄果树景区的现状及定位，发放调查问卷、收集相关资料，对现有旅游品牌进行评估，确定景区的旅游品牌特色，遵循旅游品牌的规划的一般步骤，对黄果树景区进行旅游品牌的定位，提出如何打造有特色的品牌战略，达到自身的提升和地区的发展。
关键词：黄果树景区；品牌战略；旅游开发

Discussion of the tourism brand strategy in Huangguoshu
Abstract：Brand has become a strategic asset in the modern economy and an important source of core competence. For tourism industry, cultivating brand awareness and adopting strong brand has become the key point for maintaining strategic leading. Through the implementation of brand strategy, Huangguoshu scenic spot has transformed its unique scenic resources into proud and leading tourism and brand resources. Through the market positioning of Huangguoshu scenic spot’s current situation, handing out questionnaires, and collecting additional materials, the author assesses the existing tourism brand and determines the tourism brand characteristics. According to the general steps of planning tourism brand, this thesis makes a market positioning of Huangguoshu scenic spot’s tourism brand and puts forward some stretegies for forging a distinctive tourism brand so as to achieve self-improvement and regional development.
Key words：Huangguoshu scenic; Brand Strategy ;Tourism Development

本文认为对黄果树景区应该根据自身特殊的旅游环境，实施旅游品牌战略，打造具有特色的旅游品牌，极大地提升黄果树旅游的市场竞争力。