生鲜电商的社区物流配送研究(含调查问卷)(任务书,开题报告,论文17000字)
摘要
随着人们生活质量的明显提高，在生活中的各方面的需求大幅度增长，尤其是对生鲜食品方面的多元化需求，引导许多电商企业把市场开拓到了生鲜产品市场，这些企业对生鲜产品电子商务的未来充满信心。我国的生鲜产品物流配送问题一直是生鲜电商大问题，由于生鲜食品易腐烂、保质期短、货损高等特性，这便给生鲜产品的物流配送带来了新的挑战，但在当前的传统物流配送模式下，生鲜产品的配送还存在很多问题，不能满足当前庞大的市场需求。而生鲜产品的社区物流配送是生鲜电商发展中最为重要、最为关键的最后一个环节。
这篇文章在查阅了大量国内外关于生鲜电商物流配送的相关文献基础上，分析了我国生鲜产品社区物流配送的现状，探讨了国内社区生鲜电商物流配送存在的诸多问题，研究了国内社区生鲜电商的物流配送模式，并结合顺丰优选生鲜商品物流配送的案例，找出顺丰优选的社区物流配送中存在的问题，从而提出各电商企业在生鲜电商社区物流配送方面的对策。
关键词：生鲜产品 社区配送 物流配送 顺丰优选
Study on Community Logistics Distribution of Fresh Electricity Supplier
ABSTRACT
In recent years, people's quality of life continues to improve, so the fresh products demand is also growing, so as to enhance the fresh product delivery requirements, the field of electronic commerce is flourishing to look to the past few fresh products market, full of confidence in many experts on fresh products of electronic commerce the development of. The food problem in China has been a big problem between the security problem of food industry is beneficial to the people's livelihood, in recent years, many agricultural products also emerge in an endless stream, which will bring new opportunities to the organic agricultural products, but in the traditional mode of production management, organic agricultural products to good sales, but also can not meet the huge market demand. And the community distribution of fresh products is the most critical, the highest risk and the most important link in the production and operation of fresh electricity suppliers.
In this paper, through the relevant literature based on fresh domestic goods logistics, discusses the characteristics and risks of domestic fresh electricity supplier operating mode, the domestic fresh electricity supplier operating mode, and combined with fresh SF preferred commodity distribution case, key risk factors in community to find out the logistics SF preferred, so as to put forward suggestions for prevention and control of community SF preferred fresh electricity supplier logistics distribution risk.
KeyWords: Fresh electricity supplier; Community logistics; Distribution risk; SF optimization
目 录
摘要 I
ABSTRACT II
第一章 绪论 1
1.1 研究背景与意义 1
1.1.1 研究背景 1
1.1.2 研究意义 1
1.2 研究方法 2
1.3 论文研究路线图 2
第二章 文献综述 4
2.1 生鲜电商的定义 4
2.2 生鲜电商企业相关研究 4
2.3 生鲜产品物流配送 5
2.4 生鲜冷链物流 6
第三章 我国生鲜电商社区物流配送存在的问题——以顺丰优选为例 7
3.1 顺丰优选简介 7
3.1.2 顺丰优选的经营模式 8
3.1.3 顺丰优选物流配送现状 9
3.1.4 顺丰优选生鲜配送存在的问题 10
3.2 我国生鲜电商发展现状 11
3.2.1 生鲜电商的优势 11
3.2.2 生鲜电商的劣势 13
3.2.3 社区生鲜电商发展现状 15
3.3 我国生鲜电商配送存在的问题 15
3.3.1 社区参与程度不高 15
3.3.2 生鲜商品损耗高 16
3.3.3 配送体系不健全,专业化程度低 17
3.4 关于社区生鲜电商物流配送的调查问卷 17
第四章 社区生鲜电商配送对策 21
4.1 生鲜电商顺丰优选配送建议 21
4.1.1 降低货损 21
4.1.2 降低成本 22
4.1.3 提高配送人员素质 24
4.2 社区生鲜电商配送建议 24
4.2.1 提高社区参与度 24
4.2.2 降低物流成本 27
4.2.3 健全配送体系 27
结论 31
参考文献 32
附件1 调查问卷 34
关于社区生鲜电商的调查问卷 34
致谢 38 |
