电商交易中消费者权益保护问题的研究(任务书,开题报告,论文16000字)
摘要：
本文通过对目前主要的几种电商交易模式现状进行分析，整理总结出电商交易中现存的问题以及原因，借鉴发达国家在保护电商交易中消费者权益所做出的研究，提出进一步完善我国电商交易中消费者权益保护的建议。
论文分为四个部分进行研究：
第一章介绍了本文的选题背景目的意义以及国内外关于电商交易中消费者权益保护的研究对比和研究方法，阐述这项研究的重要性，以及国外的借鉴意义。
第二章主要是介绍了国内的互联网发展现状，通过对目前国内比较常见和有潜力的电商模式，如跨境电商、母婴电商和农村电商进行发展情况分析，每个模式选择两到三个典型的电商企业作对比，通过消费者自身反馈情况，分析在不同电商交易中可能影响消费者权益的因素。
第三章将消费者在交易中可能遇到的侵犯自身权益的情况按照时间划分份交易前中后三个阶段，针对每个阶段存在的问题分析导致消费者权益被侵害的原因。
第四章是在前面所有分析的基础上，按照电商参与主体分成消费者自身、电商行业企业以及国家和政府三个方面，针对性的提出完善我国电子商务交易中消费者权益保护的建议。
研究结果表明：尽管我国的互联网电子商务发展现状很乐观，但是也无法掩盖消费者权益被侵害的事实，电子商务的发展不应以牺牲消费者的合法权益为由，相反，消费者对于电子商务的信任才是电商行业又好又快发展的基础。
本文的特色在于：有针对性的对我国目前比较热门的几个电商交易模式发展情况进行分析，每种模式又有具体的电商企业做对比，最终落脚点是为我国的电商消费者权益保护提出建议。
关键词：电子商务；消费者权益；权益保护
Abstract:
In this paper, through the analysis of the current status of several major commercial transactions, the paper summarizes the existing problems and reasons in the transaction, and draws lessons from the research made by the developed countries in protecting the consumers' rights and interests in the electricity transaction. Suggestions on the Protection of Consumers 'Rights and Interests in China' s Electricity Trading.
The paper is divided into four parts:
The first chapter introduces the background purpose of this paper and the research and comparison of the research on the protection of consumer rights in the domestic and foreign trade, expounds the importance of this research and the significance of foreign reference.
The second chapter mainly introduces the current situation of the development of the Internet, through the current domestic more common and potential business model, such as cross-border electricity, maternal and child electricity providers and rural electricity business development analysis, each model selection Two to three typical electricity business enterprises for comparison, through the consumer's own feedback, analysis of different electricity transactions in the consumer may affect the interests of the factors.
The third chapter analyzes the causes of the infringement of consumers' rights and interests in the third and last stages of the transaction.
The fourth chapter is based on the analysis of all the previous, according to the main business into the consumer into the consumer itself, the electricity industry enterprises and the state and government three aspects, targeted to improve China's e-commerce transactions in the protection of consumer interests The
The results show that although the development status of Internet e-commerce in China is very optimistic, but can not cover up the fact that consumer rights are infringed, the development of e-commerce should not be based on the legitimate rights and interests of consumers, on the contrary, consumers for e-commerce The trust is the basis of good and fast development of electricity business.
The characteristics of this paper are: targeted to China's current more popular several trading model of the development of electronic business analysis, each model has a specific business to do business comparison, the final destination is for our consumers of electricity consumers Protection of rights and interests to make recommendations.
Keywords: e-commerce; consumer rights and interests; protection of rights and interest
目录
摘要： I
Abstract: II
1绪论 1
1.1研究背景 1
1.2研究目的和意义 1
1.3国内外消费者权益保护研究现状 1
1.4研究方法 3
2国内电商交易发展现状 4
2.1互联网发展现状 4
2.2目前主要电商交易模式发展情况 6
2.2.1跨境电商交易发展现状 6
2.2.2母婴电商交易发展现状 8
2.2.3农村电商交易发展现状 9
2.3电商交易中消费者权益保护反馈情况 10
3电商交易中的消费者权益保护问题及原因分析 13
3.1交易前的消费者权益保护 13
3.2交易中的消费者权益保护 14
3.3交易后的消费者权益保护 15
3.4综合以上存在的问题分析原因 16
4电商交易中参与主体层面消费者权益保护建议 18
4.1对消费者自身的建议 18
4.2对电商行业的建议 19
4.3电商交易中政府方面的建议 20
参考文献 23
致谢 24 |
