供应链视角下闪购类电商平台库存管理研究—以唯品会为例(任务书,开题报告,论文16000字)
摘要
自20世纪90年代以来，全球经济呈现出一体化的竞争趋势。到今天，经济全球化的格局也已经基本形成，导致市场环境愈发变幻莫测，市场竞争也是愈演愈烈。其次，在现代网络科技发达的今天，企业所面临的消费者也是愈发个性化、主体化、多样化。因此在多变的市场以及消费者面前，企业是固守原有库存管理状态，让自己在市场竞争中止步不前甚至于被同行淘汰，还是选择不断创新优化自身的库存管理方法，达到提高企业自身的竞争力的目标以适应市场发展的需求。而本文主要是从如何优化企业自身供应链库存管理的角度出发，剖析了国内目前已有的供应链库存管理模型，进一步提出了目前已有模型存在的几个突出的问题，最后在从唯品会这一因充分利用供应链库存管理益处而迅速发展成为行业老大这一案例中，总结出日后闪购类电商平台供应链库存管理的发展方向。本文的创新点主要是在对已有供应链联库存管理模型及存在问题的具体分析总结过程中，得出了一个特定行业中较为具体供应链库存管理，这对日后闪购类电商平台的发展极具意义——能够比较有效的帮助企业在日益复杂市场环境中保持自身的竞争优势，提升自身的竞争力，确保企业能够得到最大的发展。
关键字：供应链；库存管理；闪购类电商平台；唯品会
Abstract
Since the 1990s, the global economy has shown competitive trends integration. Today, economic globalization, the pattern has been basically formed, resulting in increasingly unpredictable market environment, market competition is intensified. Secondly, modern network technology developed today, companies are facing the consumer is increasingly personalized, body and diversification. Therefore, in the face of changing market and consumer, enterprise inventory management is stick to the original state so that they are stalled or even eliminated by peers in the market competition, innovation or choose to optimize their inventory management methods to improve their own target competitiveness to meet the needs of market development. The article is from how to optimize their supply chain inventory management point of view, there are analyzes of the domestic supply chain inventory management model, further raised several outstanding issues currently existing models exist, and finally from the only product this will be due to take full advantage of the benefits of supply chain inventory management and quickly become the industry leader in this case, summed up the future development direction of the flash purchase class business platform of supply chain inventory management. The main innovation of this paper is linked to the existing supply chain and inventory management model specific problems analyzed and summarized the process, come to a particular industry more specific supply chain inventory management, which is the future purchase of flash electronic business platform of class development of great significance - can more effectively help enterprises to maintain their competitive edge in an increasingly complex market environment, to enhance their competitiveness, to ensure that enterprises can get the maximum development.
Keywords: Supply chain; inventory management; flash sales class business platform; the only product.
目录
第1章绪论 1
1.1研究背景和意义 1
1.2国内外研究现状 2
1.3研究内容 3
第2章相关研究基础 5
2.1库存管理及供应链管理 5
2.1.1 库存管理 5
2.1.2供应链管理 5
2.2供应链库存管理模型综述 5
2.2.1联合库存管理模型（JMI） 6
2.2.2供应商库存管理模型（VMI） 6
2.2.3协同规划、预测和补给模型（CPFR） 7
2.3供应链库存管理模型 8
第3章国内供应链库存管理存在的问题及解决办法 9
3.1国内供应链库存管理存在的问题 9
3.1.1成员企业的相互协作程度有限且协调管理成本较高 9
3.1.2供应链节点企业间缺乏有效集成 9
3.1.3现有的库存管理方法的应变能力较差 10
3.2供应链库存管理问题的解决对策 10
3.2.1集成供应链各个环节 10
3.2.2精简供应链的结构 11
3.2.3建立供应链信息网络 11
3.2.4提高预测分析能力 11
第4章基于闪购类电商平台的供应链库存管理分析 13
4.1 闪购类电商平台分析 13
4.1.1闪购类电商平台概念 13
4.1.2国内闪购类电商平台介绍 13
4.2闪购类电商平台运营模式分析 14
4.2.1完善的仓储设施 14
4.2.2实时更新的商品信息 14
4.2.3专业配送渠道 14
4.2.4唯品会经营模式总结 15
4.3闪购类电商平台的供应链库存管理分析 15
4.3.1唯品会的供应链模式分析 15
4.3.2唯品会的库存模式分析 16
第5章全文总结与启示 20
5.1总结 20
5.2启示 20
参考文献 21
致谢 23 |
