央视栏目《新闻1+1》的政治传播学分析(硕士)(论文31000字)
Analysis of political communication programs of CCTV "news 1+1"
摘要
毋庸置疑，目前我国主流媒体的主要责任和义务是构建政治信任，主流媒体通过自身的影响力、传播力以及公信力为社会民众营造了媒体的拟态坏境，特别是在公共领域构建方面起到了重要的作用。新媒体时代下，随着多元化的传播方式的发展以及多元化价值认识的趋势日渐明显，主流媒体在宣传党和国家政策、推进政治文明方面起到的作用越来越小，如何在新媒体时代下，充分传播主流意识形态和政治意识形态就成为主流媒体所需要思考的问题。
本文以政治传播学为视角，对央视栏目《新闻1+1》进行全新解读：绪论部分主要集中从选题的来源、选题的意义、文献综述、以及研究思路、研究方法、创新点做较为翔实的介绍；第一章主要从宏观环境和节目发展来分析《新闻1+1》的政治语境，为从政治传播学角度来分析《新闻1+1》奠定坚实基础；第二章从政治体制下的《新闻1+1》创作内容和创作思路、《新闻1+1》栏目本身的政治传播学分析、《新闻1+1》的政治价值取向三个方面从微观的角度来分析《新闻1+1》的政治传播学内涵；第三章通过与他国媒介传播功能比较，更加深入分析《新闻1+1》传播目的以及功能，分析《新闻1+1》的不足，探索政治传播学角度下的《新闻1+1》未来发展趋势；结语部分为全文总结。
总之，本文以政治传播学为视角，以期能够给以《新闻1+1》为代表的主流媒体发展提出自己的稍许意见，为促进政治文明建设提出较为合理的策略指导。
关键词：政治传播学；《新闻1+1》；主流媒体
Abstract
There is no doubt that the mainstream media in our country the main responsibility and obligation is to build political trust, the mainstream media through its influence the spread of power and credibility of the people for the community to create media of mimicry environments, especially in public sphere construction play to the important role. In the era of new media, with diversified means of communication and understanding the value of diversification trend has become increasingly evident, the mainstream media in the propaganda of the party and national policy, promoting the political civilization to the role more and more small, how in the new media era, fully spread the mainstream ideology and political ideology becomes mainstream media need to think about problems.
In this paper, from the perspective of political communication, the CCTV column "news 1+1" for a new interpretation, the framework is intended to build as follows:
Chapter 1, introduction. The introduction of this paper mainly focuses on the sources of the topics, the significance of the topics, literature review, and research ideas, research methods, and innovative points to do more accurate exploration.
The second chapter is the background, development and political context of the establishment of the news 1+1. This paper mainly from the macro environment and program development to analyze "news 1 + 1" political context analysis, from the political communication perspective to analyze "news 1 + 1" lay a solid foundation in reality and macro base.
The third chapter is the news 1+1 from the perspective of political communication.. This chapter from the political system of "news 1 + 1" creative content and ideas, "news 1 + 1" column of political communication analysis, three aspects of the political value orientation of "news 1 + 1" from a microscopic point of view to analyze the political communication in the "news 1 + 1" connotation.
The fourth chapter, the comparison and analysis of the function of the news 1+1 and the foreign media politics.This section through with his country's media function comparison, a more in-depth analysis of the goal and function of the spread of "news 1 + 1","news 1 + 1" lack of analysis, to explore the political communication from the perspective of "news 1 + 1" development trend in the future.
The fifth chapter, summary.
In a word, this paper in political communication science perspective, in order to give "news 1 + 1" as a representative of the mainstream media development put forward their views on the slightly, in order to promote the political civilization construction and put forward reasonable strategy instruction.
Keywords: political communications; news 1+1; mainstream media
目 录1
0.1 选题来源 1
1.2 选题意义 2
1.3 文献综述 2
1.3.1政治传播学文献综述 3
1.3.2《新闻1+1》文献综述 6
1.4 研究思路、研究方法与创新之处 7
1.4.1研究思路 7
1.4.2研究方法 8
1.4.3创新点 8
第1章 《新闻1+1》的创办背景、发展及其政治语境分析 8
2.1《新闻1+1》创办背景 8
2.1.1创办的时代背景 9
2.1.2创办的政治背景 10
2.1.3创办的政治传播新媒介背景 10
2.2《新闻1+1》的发展概述 11
2.3《新闻1+1》政治语境分析 12
2.3.1《新闻1+1》的政治传播语境分析 12
2.3.2《新闻1+1》的政治说服语境分析 14
2.3.3《新闻1+1》的政治修辞语境分析 14
2.3.4《新闻1+1》的政治沟通语境分析 15
第2章 政治传播视域下的《新闻1+1》 16
3.1政治体制下的《新闻1+1》创作内容和创作思路 16
3.1.1《新闻1+1》的内容构成要素 16
3.1.2《新闻1十1》的创作思路 18
3.2《新闻1+1》栏目本身的政治传播学分析 19
3.2.1政治权力对电视改革探索的鼓励与推广 19
3.2.2媒介对政治权力的服从与配合 19
3.2.3政治权力对媒介调控功能的认同与支持 20
3.3《新闻1+1》的政治价值取向 21
3.3.1突出政治参与的人文关怀 21
3.3.2彰显政治主流价值观 22
第3章 《新闻1+1》与国外媒介政治传播功能的比较分析 24
4.1不同的政治制度与相同的政治传播控制 24
4.2《新闻1+1》与国外媒介的政治传播功能比较 25
4.2.1国情决定政治传播内容 25
4.2.2体制决定政治信息处理途径 25
4.2.3独立性决定媒介传播任务 26
4.2.4管理方式决定创新力度 27
结语 27
参考文献 29
致 谢 30 |
