东周诸子思想与广告传播(硕士)(论文52000字)
摘要
本文在传播学的视野下，以东周诸子思想为研究对象，在继承与借鉴前人研究成果的基础上，力图运用历史文献法、比较法、社会学等多种研究方法，尽可能的搜集、整理与分析相关东周诸子原典文献的基础，注重理论联系实际的表现形式，深入分析东周时期的中国传统传播偏向，尤其以东周诸子思想为写作切入点，选取了孔子、老子、墨子、韩非子为东周诸子的典型代表，汲取他们及其著作中的优秀传播思想，并结合现代广告信息传播进行整合分析，旨在寻找中国古代传播思想在现代广告信息传播中的应用；同时，试图研究分析现代广告信息传播如何传承与弘扬传统传播思想的途径，并由此确立“微文化”背景下的当代广告信息传播的应有立场。
关键词：东周诸子；传播思想；广告
Abstract
In this paper, in the view of communication, to the various schools of thought as the research object, in succession and draw on the basis of previous research, attempts to use historical literature, comparative law, sociology and other research methods, as far as possible to collect, organize and analyze relevant Dongzhou their original literature foundation, focus on form theory with practice, in-depth analysis of the Eastern Zhou period China traditional media bias, especially in the Eastern Zhou Dynasty thinkers thought writing as a starting point, a typical representative of the selection of the Kong Zi, Mo-tse, Han Feizi, Lao Tzu for Dongzhou philosophers, they draw excellent communication ideas and writings, and combination of modern advertising information dissemination integration analysis, in order to find the Chinese application the ancient thought of communication in modern advertising in the dissemination of information; at the same time, to study how to inherit and modern advertising communication To carry forward the traditional way of thinking, and thus establish the "micro culture" in the background of the contemporary advertising should be the position of information dissemination.
Keywords: Zhou Qin, Communication thought, advertisement |
